The Real Business of Blockchain: How Leaders Can Create Value in a New Digital Age


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Blockchain is transforming business. What's your strategy?

Leaders of forward-thinking organizations are exploring how blockchain can transform the way they create and seek value. Whether it's used to streamline multiparty processes, create and trade new assets, or leverage artificial intelligence and the internet of things, blockchain enables entirely new business opportunities.

This is just the start. As blockchain becomes more widely adopted, it has the potential to radically change the way companies and societies operate, as transformative a paradigm shift as the launch of the internet.

The Real Business of Blockchain is one of the first books on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau--both of Gartner, the world-renowned research and advisory company--will help you:

  • Assess how blockchain will impact your business
  • Explore the value proposition that blockchain offers
  • Make smart near- and midterm investments
  • Position your organization in a new competitive landscape

Timely, visionary, and accessible, The Real Business of Blockchain cuts through the hype and helps you unlock the vast capabilities of this powerful and potentially world-changing technology.




Advance Praise for The Real Business of Blockchain:
"I don't care who you are, you simply cannot grasp the full potential of blockchain without reading this book. The authors take you on an educational journey, from the painfully complex to the embarrassingly simple." -- John Geyer, CEO, MetLife Digital Ventures
"Blockchain has the potential to ignite major structural change across the asset management and asset servicing industry. This book, The Real Business of Blockchain, offers business leaders a pragmatic and insightful assessment as to how digital assets can be harnessed for enterprise and broader market benefits. It is essential reading for industry practitioners." -- Pete Cherecwich, President, Corporate & Institutional Services, Northern Trust Corporation
"Blockchain is here, with the promise to transform supply chains along with customer expectations of safety, transparency, and cost. Beyond highlighting efficiency gains, the authors provide a clear road map for leaders to future-proof their businesses. Don't wait to take part." -- Julia Anderson, Global CIO, Smithfield Foods
"The internet, the cloud, and big data have defined today's digital business environment. After reading this book, executives will not be able to ignore how blockchain will transform their enterprises and their industries. The authors' insights will better prepare business leaders for a new digital future." -- Henry Chen, Chairman and CEO, Chinasoft International








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